Over the years since its founding, Blue Tree has:

• Expanded its team of consultants with diverse expertise
• Worked with over 100 organisations across sectors like manufacturing, professional services, elite sport, and more
• Developed proprietary frameworks like the Blue Tree Model to evolve leadership and culture
• Become a trusted advisor to business leaders seeking to transform their workplaces
• Earned a reputation for incisive yet empathetic guidance and practical solutions

The Blue Tree metaphor of an aligned, thriving organisation remains central to our approach today.

Our story is one of turning founder Phil Marsland's passion into a business focused on empowering workplaces through integrated solutions tailored to each client's unique needs.

Our mission is to:

• Partner with organisations to drive greater alignment between strategy, leadership, HR, and culture
• Develop capable, empowering leaders who role model organisational values
• Evolve company cultures to be more positive, engaging, and performance-oriented
• Instill people practices that attract, retain, and develop top talent
• Provide tailored solutions vs. generic best practices that work for each client's specific context

We are passionate about making workplaces thrive - where employees feel valued, heard, and able to reach their potential. We promise to listen, gain insights, and deliver practical solutions tailored to each client's needs and goals.

Our Unique Blue Tree Model Demystified:

• The roots represent an organisation's purpose and values - the foundation for everything else. Strong roots anchor the organisation.
• The trunk symbolises leadership and strategy - providing strength, guidance, and direction.
• The lower branches are the organisation's people practices and HR functions. This is how an organisation cares for its people and enables them to perform at their best.
• The leaf canopy represents frontline managers. As the first layer of leadership, they ensure alignment and engagement.
• The leaves are individual employees. Unique but working in harmony when aligned to the organisation's purpose.

Together, these elements create an aligned, thriving organisational culture. When purpose, leadership, HR, management, and employees are mutually reinforcing, organisations can reach new heights.

This metaphor guides our integrated approach. We evolve organisations from the roots up, ensuring all elements work together in harmony. This creates workplaces where people and purpose can truly thrive.

The Blue Tree Model keeps us focused on the big picture. It ensures our solutions consider how each part impacts the whole. This unified perspective sets us apart.